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Long story short, make your content worth reading. Now to get to the top 10 search results you need to provide the top-quality content. The algorithm of search engines has gotten smarter. The same rule works online – shares are the most valuable indicator of the validity of your content strategy.
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Most customers make their offline purchases based on recommendations. And on the other, it makes the user eager to share this content. On the one hand, it helps to earn your customer’s loyalty. The priorities for up-to-date SEO strategies are usefulness and meeting the customers’ needs. The task here is not to please the search engines, but to create good content that will bring back your customers. When our SEO focus on solely on keywords, we neglect our contents’ quality for the sake of click rate. To maintain it, we need to reconsider our SEO policy. Marketing success is based not only on the ability to attract customers but on the ability to make them return in other words, on customer retention. #3 Pushing keywordsĪn even trickier problem is the quality of your content.
In 2017 it is as simple as that: don’t make fake users and don’t bore your real ones. The good news is, you don’t need to reinvent the wheel, just appeal to the experts that have already done the job of figuring out the optimal posting frequency. Thus, you must find a balance between consistency and obsession. And second, when you make too many posts, regardless of their quality and relevance, it annoys people. First, your posts may go unnoticed due to the wrong posting time.
This strategy has two unpleasant outcomes. You shouldn’t post every time you have something valuable/new/interesting to say. Yet many companies still keep overposting. It was clear in 2015, and in 2016 it became obvious, that there must be a limit on posts per a day. So the matter is not even that it is a cheap trick, but that it is useless. And we are talking here about the generation of customers who have grown up with a Smartphone instead of a rattle in their hands. Besides, social media platforms often ban suspicious business pages with a number of fake subscribers.įaking the comments and reviews on your product is also a weak move since experienced users can easily indicate the fraud. Most customers can tell the difference between pages with fraud clicks and the pages with strong content. Fake likes, shares, and followers will not work for you anymore. To make an impact in 2017 you will need to stop following these digital branding trends. We are not talking about making prophecies but about fixing the bugs in our game plan. And to win this battle we must be ready to change our strategy and to get rid of our favourite tools.
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The full range of media content competes for 10 seconds of a customer’s attention. The very moment when we think we understand where it’s headed is also the moment we realise that we are late to the party. The only eternal truth about digital marketing is that there is nothing eternal in it.
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